Protik BasuYou are now a subscription!“I am what I have” — Jean-Paul Sartre, Being and Nothingness, 1949.5 min read·Mar 8, 2022----
Protik BasuPay Now, Get Later. How Ola Electric used Call of Duty’s playbook.Imagine you go into a bookshop wanting to buy Amitav Ghosh’s latest book, ‘The Nutmeg’s Curse’. It costs a few hundred bucks which you pay.7 min read·Jan 13, 2022----
Protik BasuinCodeXHow Metaverse Will Start and Would We Want It To Succeed?Ironically, the book, which coined the term Metaverse, was all about why it was not such a great idea!5 min read·Jan 2, 2022----
Protik BasuInteraction Design Forum Review — Is it for you?Every few years, a few ‘fad’ terms grips the imagination of people and it seems to be the ‘in-thing’. And while it’s easy to dismiss many…7 min read·Mar 17, 2020----
Protik BasuLets talk gamification — and does it matter to a marketer?First off lets get something out of the way — gamification is not games. Not at all6 min read·Feb 19, 2017----
Protik BasuHow to Automate your digital campaigns— A small introductionSo you are a digital marketer who likes to personalize your campaigns? That’s great, since so many do not (see my post with such examples…6 min read·Nov 1, 2016----
Protik BasuHow to Start with Basic Personalization for your campaignsThis is the second part to the series of “Getting Personal” — which talks about the importance of personalization in marketing.4 min read·Oct 23, 2016----
Protik BasuGetting Personal about it.It’s surprising how marketers still don’t do it, with all evidence to the contrary.6 min read·Oct 16, 2016----