Imagine you go into a bookshop wanting to buy Amitav Ghosh’s latest book, ‘The Nutmeg’s Curse’. It costs a few hundred bucks which you pay. But at the counter you get the book with only one chapter. And you are told that Ghosh is still writing the rest of the…

Ironically, the book, which coined the term Metaverse, was all about why it was not such a great idea! I remember reading about the term Metaverse in ‘Snow Crash’, a cyberpunk classic, written by Neal Stephenson in 1992. I read it in 2005, at height of the internet revolution. In…

Every few years, a few ‘fad’ terms grips the imagination of people and it seems to be the ‘in-thing’. And while it’s easy to dismiss many of them as things that will fade away in time and we would look back and say ‘Really? That was a thing?” (I am…

Wait, what? Offline Digital? If you thought this was a typo, its not! Below is a typical scene that is ubiquitous in Delhi Metro

First off lets get something out of the way — gamification is not games. It is also not about theory or history of games. And it is not (shudder!) about creating games — this last part is what many a CEO will ask of their Digital Managers. I know, I have been asked it! Now with that done, let’s talk about what is gamification …

So you are a digital marketer who likes to personalize your campaigns? That’s great, since so many do not (see my post with such examples here). But you are also a digital guerrilla right? Which means that you don’t have an army of interns and junior associates to run repetitive…

This is the second part to the series of “Getting Personal” — which talks about the importance of personalization in marketing. The first part, talks about the what constitutes personalization and why we crave personalization. It can act as a good primer for the posts that follow it. …

It’s surprising how marketers still don’t do it, with all evidence to the contrary. Get personal I mean One of the most powerful weapon possible in a digital marketeer’s arsenal. And used so sparingly First off, what constitutes personalization? In increasing order of importance (and difficulty of being able to…