Protik BasuYou are now a subscription!“I am what I have” — Jean-Paul Sartre, Being and Nothingness, 1949.Mar 8, 2022Mar 8, 2022
Protik BasuPay Now, Get Later. How Ola Electric used Call of Duty’s playbook.Imagine you go into a bookshop wanting to buy Amitav Ghosh’s latest book, ‘The Nutmeg’s Curse’. It costs a few hundred bucks which you pay.Jan 13, 2022Jan 13, 2022
Protik BasuinCodeXHow Metaverse Will Start and Would We Want It To Succeed?Ironically, the book, which coined the term Metaverse, was all about why it was not such a great idea!Jan 2, 2022Jan 2, 2022
Protik BasuInteraction Design Forum Review — Is it for you?Every few years, a few ‘fad’ terms grips the imagination of people and it seems to be the ‘in-thing’. And while it’s easy to dismiss many…Mar 17, 2020Mar 17, 2020
Protik BasuLets talk gamification — and does it matter to a marketer?First off lets get something out of the way — gamification is not games. Not at allFeb 19, 2017Feb 19, 2017
Protik BasuHow to Automate your digital campaigns— A small introductionSo you are a digital marketer who likes to personalize your campaigns? That’s great, since so many do not (see my post with such examples…Nov 1, 2016Nov 1, 2016
Protik BasuHow to Start with Basic Personalization for your campaignsThis is the second part to the series of “Getting Personal” — which talks about the importance of personalization in marketing.Oct 23, 2016Oct 23, 2016
Protik BasuGetting Personal about it.It’s surprising how marketers still don’t do it, with all evidence to the contrary.Oct 16, 2016Oct 16, 2016
